Most often, the customer goes to the store (or browses the online offer), sees a large PROMOTION inscription (sometimes with an exclamation mark or even a few) and buys the product – according to him – several hundred zlotys or even (more) thousand zlotys cheaper, because information about a huge discount appears next to the price of the product. In fact, such occasions are rare. It will end soon – the Omnibus Directive will shorten it.
Not all promotions are real promotions
The vast majority of customers do not track the prices of all the products they might buy in the near or distant future. Stores are taking advantage of this, tempting consumers – theoretically – with huge discounts. It’s an open secret that they often premeditatedly increase the price of a given item or calculate the amount of a reduction from the original price, despite the fact that, for example, a smartphone in the so- saying in the meantime, he managed to lose a lot – after all, “-500 zlotys” sounds much more tempting than “-100 zlotys”, doesn’t it?
Analyzes of Black Friday promotions in 2021 indicate that actual discounts were only 3.6% on average. In addition, about 10-15% of entities overpriced their products compared to Friday a week earlier, and a few days later – Cyber Monday – every tenth online store increased its price again. price.Rafal Gadomski, CEO of Advox Studio
Consumers, however, have tools to check whether a given offer is actually an attractive promotion. – for example, Ceneo and Skąpiec offer the function of checking price history in the selected period. On the other hand, around Black Friday, the FakeFriday site breaks popularity records, which has repeatedly revealed the “discount” of many products.
Nevertheless, most customers still fall in love with “mega promotions”. It should be noted that the purchase decision is often made “randomly”, without careful thought, analysis and verification of price history, because the discount seems so large that it is a pity not to take advantage of it. And if enough people think the same, the available pool of a given product can run out very quickly, so “time is running out”.
Moreover, consumers often buy something because they simply have to – because suddenly the refrigerator, washing machine or TV will refuse to obey, and it is impossible to live without such devices for more than a few days. In such a situation, the customer is more likely to choose a “heavily discounted” product over one that is at a regular price or has been reduced in price by a lower amount.
Everyone knows about the practices of stores that cling to it for a reason – after all, they have to sell and make money and get rid of products that for some reason “don’t stick out” ( and if suddenly there is a “mega promotion” on them, there is a high probability that they will sell out and free up space in a warehouse or on a store shelf).
Omnibus Whip on Fraudulent Stores
However, no one likes to be pushed. Store price scams will end in a month because On May 28, 2022, the European directive called Omnibus will come into force. Its assumption is to force sellers to indicate, next to the current price, the lowest price that was in effect in the 30 days preceding the introduction of the promotion. In the case of online stores, it will additionally be necessary to inform the consumer about the individual price adjustment based on the data collected about his preferences and consumer behavior, if such actions take place (for example, because the discount is directed only to selected customer groups).
Additionally, the EU’s Omnibus Directive aims to discourage stores from posting or causing to be posted false opinions about their products. Not everyone knows that not all opinions on the internet actually come from the person who purchased and reviewed a given thing or service. Often, people who have no idea what product they should praise are hired to write positive reviews, but a little research is all it takes to gain at least minimal knowledge about it and then promote it.
There will be penalties for such practices, as well as for removing and concealing negative reviews or discouraging their publication. The Omnibus Directive assumes that failure to comply with its requirements can lead to fines of up to PLN 40,000, while in the case of going to false reductions, even up to 10% of the turnover of the previous year.
However, this is not the end of the effects of the Omnibus, as this directive will also affect the functioning of sellers on marketplace platforms like Allegro, Amazon or Facebook Marketplace. In their case information will be required on whether the seller of the online platform is an entrepreneur or registers as an individual. This is extremely important, because only when purchasing a product from an entrepreneur is there a legally sanctioned possibility to withdraw from the contract within 14 days of receipt of the goods.