Omnibus Directive – a new reality for e-commerce

Omnibus Directive – a new reality for e-commerce. In case of non-compliance with the new regulations, the entrepreneur can pay a fine of up to 10%. trade

Online shops have until May 28 to comply with the requirements of the European Omnibus Directive, extending the protection of consumer rights. The new regulations are to prevent, among other things, unfairly inflating prices before making cuts or posting false product reviews. Adapting the operation of the store to these regulations can, however, pose problems for e-commerce, in particular with regard to the obligation to inform the consumer of the individual price adjustment. For an overview of the importance of the new regulations for e-commerce, see the latest Ebook The Polish software company Advox Studio, which specializes in e-commerce.

HP ENVY Inspire 7220e Review – Versatile Home Printer

The Personal Data Protection Regulation 2018, commonly referred to as GDPR, has been a significant change for many businesses. Today, another EU directive, the so-called Omnibuswhose objective is to strengthen the protection of the consumer as the weakest party in the purchasing process currently carried out not only in stores but also online.

Whip on dishonest sellers, but also hassle for e-commerce

The new regulation will regulate, among other things, price reductions. That’s what they are they are the most encouraging way to buy promotion in online stores, according to the report on online shopping habits of Poles prepared by Advox Studio, a software company with headquarters in Poznań and branches in Europe, which has implemented more than 200 online stores. According to data from Gemius personalized promotions motivate more than a quarter of Internet users to make purchases in a specific online store.

Analyzes of Black Friday promotions in 2021 indicate that actual discounts were only 3.6% on average. Also, about 10-15 percent. of entities inflated the prices of their products compared to Friday a week earlier, and a few days later – on Cyber ​​​​Monday – one in ten online stores increased their price again – said Rafal Gadomski, CEO of Advox Studio

It is because of such unfair practices that the new regulations introduce the requirement that, in the event of a discount, the lowest price that was in effect in the 30 days preceding the launch of the promotion must be placed next to the new price – so consumers can see if it was artificially raised before the reduction.

What is very important with eCommerce, it also imposes on entrepreneurs obligation to inform about the individual adjustment of the price to the consumer on the basis of the data collected on his preferences and his behavior as a consumer, if such actions take place. This will cause a lot of trouble for online storeswho organize complex promotional campaigns – for example, create package deals or direct a price reduction to selected customer groups – and set prices dynamically.

An entrepreneur may also be fined for posting or posting or posting false reviews of their products, i.e. recommendations from people who have never used them. Deleting and hiding negative opinions or discouraging them from being posted will also be a violation of the law. According to a report by Advox Studio Nearly ¾ of online consumers pay attention to product reviews posted on the store’s website, and up to 86% check reviews on the store itself before making a purchase. The seller will be required to disclose the steps it takes to verify product reviews on its website, and penalties will be provided for non-compliance.

Roborock Dyad Review – Electric Vacuum Cleaner

High penalties are foreseen in case of non-compliance with the new regulations

Omnibus directive it will also affect how sellers work on marketplace platforms such as Allegro, Amazon or the Facebook sales platform. Among other things, it will be necessary to provide information on whether the seller of the online platform is an entrepreneur or registers as a private person.

Failure to provide this information will be considered an unfair business practice. Indeed, it is important from the point of view of consumer protection, because if the seller is not an entrepreneur, the consumer protection provisions do not apply. In such a situation, the buyer is not entitled, for example, to withdraw from the contract within 14 days of receipt of the goods – Explain Rafal Gadomski, CEO of Advox Studio.

The regulatory changes apply to both new and existing stores. You can read a detailed description of the new regulations and their impact on e-commerce in the e-book “New Deal for Consumers and the New Reality of eCommerce”. Prepare for the Omnibus Directive” prepared by e-commerce industry experts. Until May 28, 2022 each online store must adapt its documentation and regulations to the new regulations, as well as implement new operating procedures in the area of ​​customer service. Failure to comply can lead to fines of up to PLN 40,000 or, as in the case of applying fictitious discounts, 10%. previous year’s turnover.

source: Advox Studio

Leave a Comment