The European Agricultural Machinery Industry Association (CEMA) reported that the market for tillage and sowing, fertilizing and plant protection equipment had boomed over the past year. Resuming is good, but what does the future hold for us?
According to more than two thirds of the participants in the meeting of the group of European manufacturers of cultivation equipment, which took place on March 15 and 16, 2022 in Brussels, it was noted that in recent months the market for cultivation tools and equipment for sowing, fertilization and plant protection developed better than expected .
Unfortunately, that’s the end of the optimistic news for now. Events in Eastern Europe, as outlined in the CEMA executive summary at the end of April, are deeply disrupting the industry and clouding the optimistic outlook for the year.
2022 was going to be a great year
The end of the boom was rather predictable, although the start of 2022, rich in new orders, suggested that the streak would continue at least in the first half.
By now, the meeting participants have significantly revised their business development expectations. All this in connection with the outbreak of war in Ukraine and the sanctions against Russia and Belarus.
Three groups in Brussels
Producers from all three cultivation technology segments met in Brussels. According to the CEMA division, the first group is made up of cultivation companies. The next segment is responsible for sowing and spreading. The third group is made up of representatives of companies dealing with crop protection. Each year, CEMA organizes meetings for the whole industry, allowing the exchange of views, as well as meetings of individual product groups.
The cultivation team was pleased with the market data for the new ‘Mechanical Weed Control’ product line launched 2 years ago, as it became clear that the market was growing significantly.
“Especially when the market changes, the ability to make a quick assessment is valuable,” said Dirk Hollinderbäumer of Lemken, chairman of the Soil Cultivation Group. He then welcomed Kult-Kress, Treffler and Evers Agro as new participants in the cultivation group.
The plant protection products team discussed the upcoming legislative changes concerning the use of modern preparations. Group chairman Peter Dahl of Hardi believes that plant protection machinery manufacturers have a responsibility to develop solutions that comply with new regulations and help farmers meet requirements with a reduced environmental footprint.
Rising fertilizer prices are a real problem for growers
In the seeding equipment and mineral fertilizer spreader group, CEO Elke Pankow of Rauch sees economic threats to both fertilizer spreader manufacturers and all equipment manufacturers.
– Fertilizer prices, which have even tripled, and the lack of fertilizer supply are increasing the demand for precision technology. It is impossible to predict the end of the price curve at this time due to rising gas prices, said a Rauch specialist.
Also, it was noted that the market seems to be moving towards modular aggregated equipment. It was proposed to create new exclusive stats for two products: spreaders and cultivators.
Valuable CEMA meetings
During the joint meeting, CEMA Secretary General, Jérôme Bandry, informed the participants of the most important industry events at European level. Discussions covered topics such as charcoal production, the sustainable use of pesticides, the Farm2Fork strategy (“from farm to fork”) and the first post-war measures.
– Given the global political situation, the face-to-face meeting in Brussels took place at the right time, that is to say at a time when Europe wants to show cohesion and unity. On this basis, the exchange on technical trends and the economic development of our industry was very valuable, concluded Nina Janßen, coordinator of the three CEMA product groups.
What is the CEMA group?
The CEMA group is made up of Europe’s leading manufacturers of tillage, forage and haymaking equipment, tractors and combine harvesters.
The focus is on a common market assessment based on detailed statistics. Currently, 27 companies from 12 European countries are members of the CEMA group. Membership in the national CEMA professional association is a prerequisite for participation.
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