M-commerce is marked by the development of loyalty programs

Download NowyMarketing Trendbook 2022

The year 2022 is a period of unremitting development of the e-commerce industry. Artificial intelligence (mainly in the form of chatbots, but not only) and new practical solutions that facilitate purchases (eg social commerce and SaaS applications) have already arrived in this market in earnest. What can we expect in the coming months in e-commerce, especially with regard to m-commerce?

According to data from Business Insider*, in the United States, m-commerce represents more than 40% of all online sales. In Poland, the last major research on this topic was conducted by Gemius. In their report “E-commerce in Poland 2021” we find information that up to 76% of Polish consumers buying online use a smartphone for this purpose. Today, that number has probably already passed the 80% threshold.


source: Gemius, “E-commerce in Poland 2021” study

This data clearly shows that mobile commerce is an important trend in the market and that any online store that wants to grow must care about m-customers as much as computer users. What will happen in m-commerce in the near future? Three major trends are worth noting:

  • social commerce,
  • the growing role of artificial intelligence,
  • SaaS model applications (mainly loyalty).

social commerce

When in May 2020, Facebook announced the launch of a new service called Stores on Facebook and Instagram, social commerce has spread its wings. Currently, we can browse products and place orders without practically having to leave the social platform (although up to the level of the United States, where we can pay directly on Instagram, we are still a little short of it). According to research conducted by Santander Bank in Poland in 2021, almost one in five shoppers discover the offer of online stores from social media.

AI in m-commerce

Artificial intelligence is finding more and more applications in mobile commerce. Personalized offers and customer assistants (chatbots and voicebots) are perhaps the most popular examples of AI applications in this industry. Related solutions are also gaining in popularity, such as augmented reality (AR), which makes it possible to get to know the product better without having to buy it. The AR function is available for example in the Sizer mobile app.


The use of AR in the Sizer app

The IT world has known and appreciated the SaaS model for years. It is fast, convenient and does not require large financial investments, especially in the beginning, which was often an obstacle for small businesses. No wonder more and more solutions are available in this model – customers simply appreciate it. It was only a matter of time before e-commerce mobile apps were also available in this way. They’ve been down this road before loyalty requests. And it is precisely under the term LoyaltyPaaS that hides a product created by Appchance, which allows brands to quickly set up a loyalty application with a wide range of features. This means that a store that wants to implement a loyalty application does not have to invest in building the entire infrastructure from scratch. He has access to a ready-made solution that only requires configuration and adaptation to the character of the brand.


Sample LPaaS Loyalty Application Screens

The applications available in the SaaS (Software as a Service) model are easily configurable and allow you to create an extended environment tailored to the needs of a given business, which can support even advanced loyalty programs. As part of LoyaltyPaaS, a product provided by software house Appchance, customers have access to, among other things:

  • a virtual loyalty card (allowing you to accumulate points and exchange them for gifts or discounts),
  • electronic receipts (a very practical solution when you need to return or replace purchased goods),
  • promotions and push notifications,
  • shopping lists,
  • promotional flyers,
  • as well as stationery plans and many other solutions.

Therefore, even the smallest stores that cannot afford to create a new mobile application from scratch can offer their customers a fully developed solution. loyalty requestwhich is not inferior to the solutions used by market leaders. The set-up time of such an application is also much shorter and closes in a few weeks. Of course, the application is suitable for a given brand not only in terms of available functions, but also in appearance. The LPaaS service is provided in the model White markThus, the user sees everywhere only the name and logo of the store he knows.

E-commerce is an industry that has always been user-driven. Each new service and each new solution is created to make shopping online more convenient, safer and faster. The trends discussed here fit well with this way of thinking.

Author:

Grzegorz Skibinski
CTO Appchance Group Sp.z oo – Digital Commerce Experts

He has been associated with the computer industry for 16 years. For more than 10 years, he co-founded the software house Appchance Group Sp. Z oo, specialized in the creation of mobile applications for commerce / e-commerce. During the creation and development of the application, he cooperated with brands such as: x-kom, Apart, Brico Marche, POLOmarket, Sizeer and others. He is responsible for all the technical part of the team’s work, as well as building development leads for the development team. He always willingly participates in projects in person, acting not only as a CTO, but also as a project manager, or as an iOS and Flutter developer. His passion is programming, which is why he supports the team with his programming knowledge, which he is constantly developing.

The article was written in collaboration with Appchance.

Leave a Comment