Q-commerce, dark stores and eco among retail market trends

The retail market in Poland reacts quickly to consumer needs. The trends that are developing in the first quarter of 2022 include, among others, Point of sale and self-service shopping assistance solutions or with fast home delivery.

  • Author: comp. JS
  • Date: May 4, 2022, 12:30 p.m.


The retail market in Poland reacts quickly to consumer needs – an overview of trends in the first quarter of 2022 / photo: PAP / Albert Zawada

Outlets are gaining popularity

– Changes in the global and Polish economic and social situation were also reflected in consumer behavior. With rising inflation and expanding hostilities in Ukraine, we have seen increased interest in commodities and cheaper buying options. Therefore, outlets are gaining popularity, and discount stores and inexpensive retailers also maintain a high position – says Anna Wysocka, director of retail agency at JLL.

– On the other hand, despite the demanding conditions, retail sales have increased significantly and the Polish market continues to attract interest from international brands – he adds.

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Q-commerce, dark stores and eco among the trends

Among the trends in the popularity of the grocery segment, there are not only exit areas in supermarkets, including in the Carrefour network, but also self-service shopping support solutions or with fast home delivery, i.e. quick-commerce. Here you can mention concepts such as Żabka Nano, i.e. a maintenance-free shop-in-shop, supported by artificial intelligence, or the Delio test dark store of this brand.

– This is certainly a very promising path, because Polish consumers are extremely open to such solutions. Research by ARC Rynek Opinions shows that 88% of Poles would shop in fully self-service stores, and 64% say they would be interested in food delivery within 15 minutes, summarizes Anna Wysocka.

The eco trend also maintains its popularity, in particular by offering ecological packaging, sustainable production and a commercial offer, including concepts in the field of the so-called closed circuit, for example VIVE Profit, Re_Store or Clothes to Donate. The latter’s new format, Boutiques Cyrkularne, with the offer of clothes used in shopping centers, was launched, among others, by at Galeria Katowicka in Katowice, Galeria Mokotów in Warsaw, Wroclavia in Wrocław and Wars Sawa Junior in Warsaw . This type of offer is also introduced by international brands such as Levi’s or the COS chain.

Retail parks are still on the rise

In Q1 2022, only 55,400 m² was added. Commercial space.

– The bulk of developer activity is in small towns, although major agglomerations still attract investor interest thanks to the high purchasing power of locals – says Joanna Tomczyk, senior analyst in the Market Research and Advisory from JLL. Currently, 424,000 m² are under construction, 55% of which are retail parks.

Two gigantic transactions on the market

– Already after the first quarter of the year, the volume of transactions in commercial real estate is approaching 700 million euros, which is the second best result in the history of the Polish investment market. This is mainly due to two large and complex JV transactions related to the change in structure of EPP after its withdrawal from the Johannesburg and Luxembourg stock exchanges – explains Agnieszka Kołat, director of the Commercial Real Estate Capital Markets department at JLL.

Following the acquisition by Redefine Properties, EPP formed two joint ventures, in which they sold approximately 50% of the shares. Horse JV included 9 M1 shopping centers and 2 retail parks, while Community Properties JV included 11 shopping centers and 3 office buildings.

– Investor interest remains focused on retail parks and neighborhood centers. Already in the first three months of the year we have witnessed several interesting transactions, incl. the acquisition of the Młyn business park in Wrocław by the Lithuanian investor Lords LB Asset Management or the purchase of the Stary Dworzec business park in Bolesławiec by a private investor. As expected, the capitalization rates of the best retail parks in the first quarter of 2022 have been compressed and are around 6.50% – 6.75%”, summarizes Agnieszka Kołat.

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