What awaits e-commerce in the new year? Discover the surprising trends for 2022 that could dominate and revolutionize e-commerce

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Entering foreign markets, personalizing products, headless e-commerce, increasing the importance of omnichannel – these are just a few trends that will dominate the new year in e-commerce. What will be the trends in 2022?

E-commerce has accelerated dramatically over the past two years. According to the Gemius report “E-commerce in Poland 2021”, already 77%. Poles (Internet users) buy online. According to the survey, 33 percent. consumers are much more likely to shop online.

The development of e-commerce generates new needs. Rapid changes are driving shopping platforms and online stores to seek solutions that support sales. This is how new e-commerce trends are born. What will be the e-commerce trends in 2022? These are the predictions of one of the Polish e-commerce leaders IdoSell.


Cross-border, i.e. international, sales. It is in this direction that more and more online shops are going. Local markets are already too small for many entrepreneurs. Therefore, traders start selling overseas. More and more stores and sales platforms are responding to this need. The easy entry into new markets is supported, among other things, by the integration with marketplaces, couriers or companies offering the processing, which enable sales in the markets of Europe and the world. In Polish e-commerce, sales to the Czech Republic, Slovakia, Hungary, Romania and Greece will be particularly popular this year.

Product customization

Adapting the offer to the customer’s needs is one of the dominant trends in modern e-commerce. There are store platforms on the market that allow sellers to create configurators (tool for creating customizable goods). These, in turn, allow consumers to customize products from online stores to suit their needs. Such a procedure is popular, among others, in stores in the interior design and fashion industries. In 2022, product customization will continue to expand. In order to best adapt products to customer needs, online stores will create polls, quizzes and Q&A campaigns.

Headless eCommerce

Until recently, full control of the graphic layer of an online store was impossible. Until now. More and more global players are taking advantage of headless e-commerce and providing their customers with a personalized and hassle-free shopping experience. What is headless e-commerce? They are online stores with a separate frontend and backend connected through an API. This means that any changes made to the graphics layer of the store do not necessarily have to lead to changes in the core, i.e. the backend. For merchants, this means they have full control of their website’s UX and UI across multiple channels. Headless eCommerce also gives you more control over your content and provides a very seamless shopping experience. In Poland, it is used by the largest auction sites and the IdoSell shopping platform.

The growing importance of omnichannel

Omnichannel is a model that has gained a lot during the pandemic. Consumers have become accustomed to being able to operate freely between online and offline stores. Omnichannel expands horizons and gives the opportunity to choose – and it helps the brand gain more trust from customers. This trend will continue in 2022 as online stores seek new customers from different locations. One channel is no longer enough. Helping to connect all sales channels is very important here. That is why it is worth paying attention to store platforms (e.g. IdoSell), which help in planning and managing an omnichannel strategy.

Even faster payments

Instant payment is very important for e-commerce. The online store owner should provide customers with the fastest possible way to pay for the transaction, without changing platforms or any registration. Such a procedure increases the chances of a successful transaction. In 2022, stores will simplify the product checkout journey. Customers will be much more likely to use the one-click purchase option.

Mobile sales

M-commerce has been a trend since 2020. However, it will continue to grow in 2022. Especially since already more than 50 percent. of consumers in Europe buy with their mobile phone. In the new year, e-commerce businesses will constantly improve their shopping experience on mobile devices. The changes will firstly concern the simplification of means of payment.

Sustainable development

From year to year, consumers are increasingly aware of the issue of environmental protection. They know they can change their buying behavior to be greener. Therefore, they look for eco-friendly stores. A great example of such an online store is Mr. Pablo, where in a separate “sustainable” tab there is less and zero waste, carbon neutral or fair trade products. Integrating sustainable development into your business model will allow you to reach a new customer segment.

Make purchases on social media

Social commerce is a branch of e-commerce that is gaining popularity more and more quickly. Many consumers make buying decisions by browsing social media. Some of them buy the product directly through Facebook or Instagram. For example, Instagram Shop and Instagram Checkout are becoming increasingly popular because they allow you to make payments through Instagram without having to visit a particular brand’s website or app.

Artificial intelligence and machine learning

Artificial intelligence is increasingly used in e-commerce. It helps to personalize the customer’s shopping experience. Using AI (artificial intelligence), automated and intelligent mechanisms learn consumer behavior and adapt the offer to individual users. The AI ​​can make suggestions based on your search history, past purchases, and gender. According to experts, smart recommendations (such as Google Ads by IdoSell) are just the start of using AI in e-commerce.

Voice search

In English-speaking countries, Siri, Alexa and Okay Google are becoming increasingly popular. Voice assistants are not yet “attractive” for Polish consumers. Nevertheless, according to expert forecasts, the ability to place orders in online stores using voice commands will become increasingly popular in the future. Indeed, it speeds up the process and diversifies the shopping journey, allows you to clean or drive a car and do your shopping at the same time. However, it will take some time before wizards become dominant in e-commerce.

Chatbots and voice robots

Most online stores already use chatbots. However, they are expected to become even more popular in 2022. First of all, because the level of customization will grow in them. They will welcome customers, help them, instruct them. The consumer will feel like they are talking to a real person. In e-commerce, chatbots can answer frequently asked questions, solve customer problems and offer products tailored to the consumer’s needs.

Augmented and Virtual Reality

Virtual and augmented reality eliminates one of the weaknesses of e-commerce – the inability to verify what the product looks like in reality. Thanks to VR, the buyer can place a graphic/photo of the product in their spaces. and gets an image of what the object will look like in the real world. VR already uses, among others, Ikea.

Drone delivery

Drone parcel delivery sounds like an idea out of sci-fi movies. However, it is a method that appears more and more in the offers of the biggest brands. Especially since it is very profitable, especially for local deliveries. Amazon, Fed Ex and Alibaba are already using drones in some parts of the world. Another problem is the capabilities of drones and insufficient technological advancements. Nevertheless, due to the pandemic and the need for social distancing, e-commerce is looking for contactless delivery options. Drones, on the other hand, meet this need perfectly. In addition to safety issues, drones require less money and don’t leave the carbon footprint of cars. Moreover, they are able to reach even very inaccessible places. Drones are a song of the future, but the interest of the giants in this mode of delivery means that it could sound more and more in the year to come.

Unusual package packaging

Personalization and creativity in product packaging is a trend that will play a key role in 2022. Consumers are increasingly attentive to the preparation of their packages. They take into account ecology, aesthetics, the surprise effect and personalization. To make the shopping experience even better, consumers expect something that will grab their attention, speak uniquely to them, and elicit positive emotions. If the packaging is original, the chances for the customer to return to the store are simply greater.

Video consultation

This is another trend sparked by the Covid-19 pandemic. Consumers could not go to stores, so some sellers decided to show their offer not only in the form of photos and recordings, but also through video conferences. As a result, the customer gains more trust in the seller and completes the transaction more often. The conference is used, for example, by stores in the fashion industry.


Last year in e-commerce has not only been an increase in sales, but also a tremendous pace of development. Store platforms have started to introduce equipment that did not exist before. Merchants can include in their stores, among other things leasing, deferred payments, easy and fast deliveries to other countries or cooperation with commercial services around the world. 2021 is also a period of changes in consumer buying behavior. According to the report “Omni-commerce. I Buy Comfortably 2021″ (Created by the Chamber of E-Economy) At the start of the COVID-19 pandemic, online store customers reduced their pleasure spending and avoided larger investments, but now that has changed They are much more likely to shop online, subscribe to streaming platforms or buy more products from the food industry.The development of e-commerce has also been greatly influenced by the development of the web, greater fluidity of the Internet (especially on mobile devices) and the growing importance of artificial intelligence.To sum up – in 2021, satisfaction with shopping in online stores has increased, habits have been re-evaluated and e-commerce has entered into many conveniences for consumers and sellers.

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