People who read our last article on how to use marketing successfully in their office may be wondering where to find the time to do this when we already have so much in mind. If we have carefully prepared a list of marketing activities (those we already do and those we intend to implement) and added points on how to improve our marketing, then we probably have a very long to-do list in front of us. What to do to avoid working on it 16 hours a day? We’ll come back to that in a moment.
Check your options
It is worth starting by answering the question of what we have, what possibilities and what resources we have. People who run a one-person dental practice will be in a completely different situation, and owners of large clinics will be in a different situation.
If you’re in the first group, you probably have no choice. You’ll have to roll up your sleeves and get to work yourself. The first option will be the right solution for you. However, if you have a large clinic, have staff, or can afford to hire someone who can be contracted out to the company, the second option may be ideal for you.
However, in this article, I have prepared four options. Who are the third and fourth intended for? In my opinion, for these two groups. How are they different from the first two? You will know after reading the article! 🙂
First option: do it yourself
This option is primarily for those who run a small business or have no one to delegate prepared tasks to. But when you have so much to do, you can’t do it all at once. So how to go about it? In sequence!
In freelance marketing, it is important to spread the implementation of individual tasks over time. You can use advanced management tools like Asana for this, you can use a planner, and sometimes a regular notebook is enough. However, like any solution, it has its pros and cons.
- You invest time, not money – that’s a big plus when you don’t have a marketing budget
- All you need to get started is a laptop
- Your time costs money too, and it’s not infinite
- Slow implementation of changes
- The need to learn the principles of marketing
- Effects felt late
Option 2: Choose someone from the team / Hire an additional person
If you have a staff of several people, certain tasks can be assigned to employees who are not busy all the time. For example, when your registrars aren’t answering the phone or talking to patients, they can respond to reviews in a Google Business Card or on Facebook.
However, if you don’t have employees who could take care of it, it’s worth hiring an extra person who will fully or partially take over the marketing tasks. And you will only be supervising his work.
- Slightly faster results
- Many activities carried out in parallel
- Current staff unlikely to be able to take on all tasks
- Effects still not so fast
- Often the need to hire an additional person
Option 3: Choose a good agency
Yes, the third option is to choose a good marketing agency. If you really don’t have the time or inclination to deal with marketing, leave it to the professionals. Why do I say it’s an option for everyone? First of all, because by doing marketing “from time to time”, we will probably not obtain satisfactory results, and in addition, we will irretrievably waste our time.
Ok, but it costs money! Yes, that’s true, but cooperation with a marketing agency should be an investment for you, not an unnecessary expense. At least if you make the right choice…
- Almost immediate effects in the form of new patients
- Opportunity to expand the office into other areas
- Save time that can be spent on processing instead of exploring marketing
- There’s no one on the team who can handle it
- Initial investment required
- Time spent finding a good agency
Option 4: Mix the above options
It’s time for option four. In my opinion, the most effective, that is, mixing the above options. In order not to become completely dependent on the agency, it is good to carry out certain activities internally, in our office.
Delegate systematic actions
This category primarily includes activities that are repetitive – such as responding to opinions mentioned above. These tasks can of course be taken on by the agency, but no one knows the situation of the clinic better than the people who work there. This is a big advantage, because in crisis situations, such as a negative review, it is easier to react to people who know the workings of the office inside out.
Outsource difficult activities
There are marketing tools that require a lot of learning on your part. And learning is the time you have to spend because without it you won’t go further and get the results you want. In this case, it is better to use the experience of people who deal with it professionally and achieve excellent results. It is precisely in this type of activity that cooperation with a professional agency works best.
The next step is behind you! Now you must be wondering who will be the most effective marketing in your office.
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- where to start marketing in dental practice,
- how to take care of the image of a dentist’s office,
- where to start acquiring patients,
- which activities to delegate and how,
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- when is it worth deciding to support a marketing agency.
Do you need individual help?
We conduct free consultations with office owners and managers to help them conduct their marketing effectively. You can find the consultation link here: https://calendly.com/upclinic-kamil/konsultacje