What is Content Marketing?

Last year, Onet’s VoD.pl site featured Katarzyna Janowska’s “Force des femmes” series, in which the journalist spoke with famous women about their life experiences. This program was created in cooperation with the Vichy cosmetics brand, belonging to the L’Oreal Polska company.

The brand name appeared on the board at the beginning and end of each episode. Importantly, the title of the program also referred to Vichy’s advertising activities, which the brand implemented last year under the slogan “Know the source of your strength”. The series was so popular with viewers that it became a permanent part of VoD.pl.

This is one of the examples of the use of content marketing. It means create and publish attractive and useful content that will interest a strictly defined audience. Unlike traditional advertising message-based forms of business, content marketing is all about building long-term relationships with the recipient. And also for his commitment

Internet content marketing can take the form of, for example:

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